For the past 5 years, I have worked independently as a Freelance Designer for a variety of brands and individual projects. My favorite designs to work on have been personal branding jobs for local clients who are looking for logos, color palettes, and overall branding revamps for their businesses.
Kelsey Dial, aka "Dial the Doula", is a Bay Area-based doula offering a variety of birth services. For her branding, she wanted a natural, earth-y vibe that reflected her down-to-earth nature and approach to birthing.
Jenna Weston, a Lake Tahoe-based photographer, wanted simple, clean, and natural branding for her business. We landed on two variations of her logo and a color palette that reflects nature and the outdoor themes of her photography.
Gems and Stems, a Bay Area-based floral company wanted their branding to be bright and eye-catching, with a hand-drawn and colorful energy for their fun wedding, event, and special occasion flower services.
Sarah McGinnis, a Lake-Tahoe based photographer, already had a rough set of brand guidelines in place and wanted a brand book design highlighting her wedding and engagement photo packages. I cleaned up her logo and color palette and fully formatted her brand book in InDesign.
tools:
Hand Illustration // Adobe Illustrator