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As a Communications Designer at Wish, I was responsible for merchant-facing design assets aimed at recruiting and educating vendors selling on the Wish platform. Designs included animated GIFs, conference collateral, app and email graphics, educational one-pagers, and Merchant Blog banners. Due to the global platform of e-commerce vendors on the app, I worked with translators to localize and reformat designs into 15 different languages.
I was also involved in the Wish global rebrand, which launched in Summer 2022. My team and I worked alongside design agency Huge Inc. over the course of 6 months to re-envision the Wish shopping experience. After months of pitch meetings and a massive cross-functional effort, we unveiled a new and improved Wish logo, color palette, and style.
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The 2022 Wish rebrand launch
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Animated holiday card that I illustrated for use on email and social media.
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Illustrated banners for weekly posts on the Wish Merchant blog.
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Banner advertisements illustrated for use on the Wish app and website.
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I created variety of collateral for brand representatives attending conferences in hope of recruiting vendors for the Wish platform. A standout project I worked on was for the 2021 InterCHARM K-Beauty Trade Show in Seoul, South Korea. Here you can see the graphics I created for the booth design and a mockup of how it was displayed at the event.
![](https://cdn.myportfolio.com/523e90e287e9379c13b5f3fb1d832024/457a91bf-eb23-45d0-93c0-1e9f026e08a3_rw_3840.png?h=ce4467f0e826830bda93a2faaffe335f)
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Seasonal posts illustrated for use on email and social media.
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Various one-pagers created for Wish Merchant recruitment and education.
tools:
Figma // Adobe Creative Suite