As a Communications Designer at Wish, I was responsible for merchant-facing design assets aimed at recruiting and educating vendors selling on the Wish platform. Designs included animated GIFs, conference collateral, app and email graphics, educational one-pagers, and Merchant Blog banners. Due to the global platform of e-commerce vendors on the app, I worked with translators to localize and reformat designs into 15 different languages.
I was also involved in the Wish global rebrand, which launched in Summer 2022. My team and I worked alongside design agency Huge Inc. over the course of 6 months to re-envision the Wish shopping experience. After months of pitch meetings and a massive cross-functional effort, we unveiled a new and improved Wish logo, color palette, and style.
The 2022 Wish rebrand launch
Animated holiday card that I illustrated for use on email and social media.
Illustrated banners for weekly posts on the Wish Merchant blog.
Banner advertisements illustrated for use on the Wish app and website.
I created variety of collateral for brand representatives attending conferences in hope of recruiting vendors for the Wish platform. A standout project I worked on was for the 2021 InterCHARM K-Beauty Trade Show in Seoul, South Korea. Here you can see the graphics I created for the booth design and a mockup of how it was displayed at the event.
Seasonal posts illustrated for use on email and social media.
Various one-pagers created for Wish Merchant recruitment and education.
tools:
Figma // Adobe Creative Suite
